Master Grande Ecole – Business and Purchasing Management

The “Business and Purchasing Management” major is available in the final year of the INSEEC Grande Ecole program.

With this program, you will be able to manage both Marketing and Business Development issues (Downstream) and Purchasing issues (Upstream).

Specialty courses

• Business-to-Business Marketing
• Digitalization of business relationships
• Buyer-Supplier relations and networks
• Tenders and proposals
• Innovation in Buyer-Supplier relations
• Key account management
• Complex negotiation
• Negotiation and sales management
• Purchasing and supply chain management

Common core courses

• Open Innovation Challenge
• Research Methodology Seminar
• Advanced management
• Business Ethics & Corporate Social Responsibility
• Preparation for the Grand Oral
• Night of Crisis Management

The certification is obtained by capitalizing on all the blocks of skills.

What are the skills developed through this course?

• Understand the specificities of the B2B environment
• Master the B2B marketing approach and tools
• Understanding networked organizations
• Develop purchasing skills
• Understanding pricing systems
• Learn to analyze customers, competitors and market conditions.
  
  

Careers after a Business and Purchasing Management Major

• Key account manager
• Business Development Manager
• Tender Manager
• Market development Manager
• and many other possibilities…