Master Grande Ecole – Luxury Brand Management

The “Luxury Brand Management” major is available in the 3rd and final year of the INSEEC Grande Ecole program.

Thanks to this program, you will master the codes, the stakes and the specificities of the luxury industry, which are essential to enter this demanding sector and perform well.

Specialty courses

• Origins and history of luxury
• Luxury brand management
• CSR applied to the luxury sector
• Consumer behavior and customer experience
• Communication and new media
• Art & Luxury
• Luxury brand distribution

Common core courses

• Open Innovation Challenge
• Research Methodology Seminar
• Advanced management
• Business Ethics & Corporate Social Responsibility
• Preparation for the Grand Oral
• Night of Crisis Management

The certification is obtained by capitalizing on all the blocks of skills.

What are the skills developed through this course?

• To know the origins and development of luxury
• Understanding of international retailing and its specificities by channel
• The communication of luxury and its new media
• Customer experience in the luxury sector
• To deepen the question of the social approach in the luxury sector
  
  

  Careers after a Luxury Brand Management Major

  • Brand Manager
  • Product and Sales Manager
  • Merchandising Manager
  • Director of Communications
  • Social Responsibility Coordinator
    and many other possibilities…