Master in Digital Marketing Postgraduate Program By IE Business School |Top Universities
Program Duration

10 monthsProgram duration

Tuitionfee

36,000 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so that you can develop and improve effective marketing strategies as well as conceive and implement digital marketing campaigns. At the center of these tools and strategies is understanding how large platforms like Google, Facebook and Amazon function, but also having the foresight of social media trends and influencer marketing on up-and-coming platforms. Traditional marketing channels have long taken a back seat. It’s time to go digital.


The comprehensive, 10-month program is complemented by a common Core Period, providing all students of marketing, communication and sales programs with the fundamental knowledge to succeed in their studies. These sessions center on creativity, analytics, sales, business, strategy and digital marketing skills, before you continue your learning journey into your chosen specialization. Specializations in Strategic Marketing, Creative Direction, Content & Branding, Market Research & Consumer Behavior, Digital Marketing or Customer Experience & Innovation will help you align your particular passions with your career ambitions.


You can take your specialist learning even further too, with optional additional certifications including Salesforce, AWS, Google, or even IE University’s Sustainability Certificate, specially designed with the valuable experience and knowledge of IE Business School. And your learning won’t be limited to the classroom; far from it. Immersive, international experiences help sharpen your focus on your career purpose, as you gain valuable firsthand insight into the realities of the global digital market in the Global Immersion Week or the Social Impact Week. Some of these experiences have taken place in major locations such as London and Ghana, with new destinations featuring the optional trip to Amsterdam and South Africa. 


At the end of the 10-month program, you’ll have the option to take your studies further still—and sharpen your industry-specific focus—with an additional, three-month Career Booster period. The Career Booster period is designed to prepare you for success in whichever sector most matters to you, with a choice of Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion.


*The 2024-2025 intake starts on September 9th.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s digitalized world, hyper-connected customers expect personalized, seamless and reliable interactions with the brands and organizations they deal with. The Master in Digital Marketing is designed to teach you how digital tools and platforms work so that you can develop and improve effective marketing strategies as well as conceive and implement digital marketing campaigns. At the center of these tools and strategies is understanding how large platforms like Google, Facebook and Amazon function, but also having the foresight of social media trends and influencer marketing on up-and-coming platforms. Traditional marketing channels have long taken a back seat. It’s time to go digital.


The comprehensive, 10-month program is complemented by a common Core Period, providing all students of marketing, communication and sales programs with the fundamental knowledge to succeed in their studies. These sessions center on creativity, analytics, sales, business, strategy and digital marketing skills, before you continue your learning journey into your chosen specialization. Specializations in Strategic Marketing, Creative Direction, Content & Branding, Market Research & Consumer Behavior, Digital Marketing or Customer Experience & Innovation will help you align your particular passions with your career ambitions.


You can take your specialist learning even further too, with optional additional certifications including Salesforce, AWS, Google, or even IE University’s Sustainability Certificate, specially designed with the valuable experience and knowledge of IE Business School. And your learning won’t be limited to the classroom; far from it. Immersive, international experiences help sharpen your focus on your career purpose, as you gain valuable firsthand insight into the realities of the global digital market in the Global Immersion Week or the Social Impact Week. Some of these experiences have taken place in major locations such as London and Ghana, with new destinations featuring the optional trip to Amsterdam and South Africa. 


At the end of the 10-month program, you’ll have the option to take your studies further still—and sharpen your industry-specific focus—with an additional, three-month Career Booster period. The Career Booster period is designed to prepare you for success in whichever sector most matters to you, with a choice of Marketing and Tech, or Marketing for Consumer Goods, Luxury and Fashion.


*The 2024-2025 intake starts on September 9th.

Admission requirements

100+
7+
10 Months
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

36,000 EUR
-

International Students

36,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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