ASTA Management Academy

Strong business management abilities have always been a critical aspect of leading successful teams and organizations, and the current environment we face has only increased this importance. During the ASTA Management Academy , Drs. Brady Brewer, Scott Downey, Allan Gray, Pete Hammett and Bobby Martens will take you on a deep dive into the practical application of general management concepts vital to the long-term success of seed firms, discuss the changing agribusiness environment and implications for the seed industry, explore marketing strategies and more.
Traditionally a week-long program, the ASTA Management Academy has improved its delivery model! The academy’s impactful content will now be delivered through a blended model approach featuring some online and in-person aspects. Two weeks prior to the academy, you’ll receive pre-recorded videos from each instructor overviewing key concepts to be discussed during the live sessions to come. You’ll review these videos and gain a foundational understanding of topics, then you’ll join us on Purdue University’s campus to practice these concepts and tools through group discussions and activities that simulate real-life application of management principles.
Whether you’re an experienced decision-maker or new to the industry, this academy is beneficial for all levels of responsibility and segments of the seed business, including vegetable/garden, row crop and turf grass marketplaces. Over 1,340 participants representing more than 300 firms worldwide have completed the ASTA Management Academy. While it is not required to attend as a team, past participants have found it beneficial to attend with others from their organization.