Data and Market Analytics

The program in Data and Market Analytics seeks to train professionals who are experts in understanding the dynamics, problems and needs of markets through the elements provided by economic theory, especially behavioral economics, and statistics. We train professionals in data and market analytics with high technical capabilities to make use of the information that results from social interactions in different contexts and sectors. Professionals will have the knowledge to use data science and econometrics tools, with the purpose of providing solutions, entering new products or lines of business in the market, contributing to the projection of the business or economic activity or ensuring the impact of economic or public policies in the country.
Our academic and professional training has the UR Steam seal, characterized by a varied interdisciplinary approach, highly connected to the real sector via strategic alliances to enhance learning, and based on the permanent use of real laboratories and databases, in addition to promoting constant training and obtaining international certifications in data analytics and programming.