Master's Programme in International Marketing Postgraduate Program By ESCE – Ecole Superieure de Commerce Exterieur |Top Universities
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Master's Programme in International Marketing

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Scholarship

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Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSC IN INTERNATIONAL MARKETING

PROFESSIONAL SKILLS:

·        Gain a deep understanding and command of the latest developments in digital mar­keting, communication, and marketing strategy.

·        Master new forms of marke­ting linked to digital technolo­gies in a dynamic internatio­nal business environment

·        Learn the fundamentals of Customer eXperience (CX) to design, build and imple­ment high-quality strategies to create unbreakable bonds with global customers.

·        Master smart retailing and omnichannel distribution tools in a globalising world

·        Provide readily implemen­table business decisions to hands-on issues and real-life business cases

·        Develop skills for change, de­cision-making, adaptation, and sustainability in a dyna­mic international business en­vironment

COURSES:

·      Innovation and business intelligence

·      Strategic brand management

·      Marketing and communication in a digital world / Growth hacking and marketing data analytics

·      SEO and social media algorithms

·      CRM and agile management

·      International project management

·      Doing business in an international environment

TARGETED JOBS:

·      Product manager

·      Brand manager

·      Digital marketing manager

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Study Mode

On Campus

MSC IN INTERNATIONAL MARKETING

PROFESSIONAL SKILLS:

·        Gain a deep understanding and command of the latest developments in digital mar­keting, communication, and marketing strategy.

·        Master new forms of marke­ting linked to digital technolo­gies in a dynamic internatio­nal business environment

·        Learn the fundamentals of Customer eXperience (CX) to design, build and imple­ment high-quality strategies to create unbreakable bonds with global customers.

·        Master smart retailing and omnichannel distribution tools in a globalising world

·        Provide readily implemen­table business decisions to hands-on issues and real-life business cases

·        Develop skills for change, de­cision-making, adaptation, and sustainability in a dyna­mic international business en­vironment

COURSES:

·      Innovation and business intelligence

·      Strategic brand management

·      Marketing and communication in a digital world / Growth hacking and marketing data analytics

·      SEO and social media algorithms

·      CRM and agile management

·      International project management

·      Doing business in an international environment

TARGETED JOBS:

·      Product manager

·      Brand manager

·      Digital marketing manager

Admission requirements

Jan
Sep

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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A PERSONALIZED AND PROFESSIONAL PROGRAM

The concrete and professional curriculum combines group projects and business case studies for maximum employability.

The program also includes 12 months of internships during the curriculum.

The ESCE International Bachelor is a genuine springboard to the job market or to further studies in a Masters program.

94,7% GRADUATION RATE

More informations

4 CLASSIC TRAINING SPECIALIZATIONS

- INTERNATIONAL BACHELOR : INTERNATIONAL MARKETING MANAGEMENT

Understand the specificities of the main global luxury players
Acquire in-depth knowledge of current trends in the luxury sector
Develop innovative techniques
Building customer loyalty through service excellence
Implement the communication plan internally or externallyCoordinate the development of the brand, its visibility and awareness

More informations

- INTERNATIONAL BACHELOR : ORGANIZATION MANAGEMENT

Organize the commercial strategy on a geographical area
Implement a marketing strategy in a competitive situation
Define the economic model and business plan of a company
Lead an innovation project for the deployment of a product or service

More informations

- INTERNATIONAL BACHELOR : CORPORATE FINANCE

Master the factors of integration of financial decisions
Know how to assess the risks and the associated resources to a project
Master the budgetary process and audit techniques
Managing performance, from budget to recommendations to senior management
The multidisciplinary legal expertise applied to the company is also developed

More informations

- INTERNATIONAL BACHELOR : INTERNATIONAL BUSINESS

Organize the commercial strategy on an international geographical area
Research and identify market developments and potential markets
Prospecting for new markets
Choose the best solutions in terms of payment methods, guarantees and insurance in order to limit the risks linked to exporting
Mastering prospecting insurance and credit insurance
Mastering customs formalities and knowing how to transform them into a competitive advantage (for import and export)

More information

THE INTERNATIONAL BACHELOR PROGRAM IS QUALIOPI CERTIFIED

The ESCE has developed an MSc offer which allows students to acquire the skills, aptitudes and knowledge necessary for the exercise of a trade or activity in an international context, and thus meet the needs of companies oriented towards the international.

Our MSc programs are accredited by CGE (Conférence des Grandes Écoles)

Teaching focuses on international issues and is delivered in 100% English.

The MSc programs are built around the same active pedagogy which includes challenges, business cases, learning expeditions…

4 specializations are offered :

- MSc INTERNATIONAL BUSINESS DEVELOPMENT

- MSc INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND PURCHASING

- MSc INTERNATIONAL CORPORATE FINANCE

- MSc INTERNATIONAL MARKETING

More information

THE MSc ARE ACCESSIBLE TO FRENCH AND FOREIGN STUDENTS AFTER A BAC+3 AND/OR BAC+4 LEVEL DIPLOMA.

- MSc COURSE IN 2 YEARS, AFTER A BAC+3 DIPLOMA OR EQUIVALENT (180 ECTS)

- MSc COURSE IN 1 YEAR, AFTER A BAC+4 DIPLOMA OR EQUIVALENT (240 ECTS)

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