Program overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

Online

Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.

UPES CCE's 2-year MBA (General) specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.

Program overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

Online

Marketing budgets are set to surge, with digital advertising and social media expected to see a 10% to 25% increase, according to SAMY Alliance Marketing Trends. Beroe Market Research predicts that marketing consulting market will grow to $343.5 billion by 2025, offering some of the highest-paying jobs in the industry. With technology and data trends constantly reshaping the industry, companies are actively seeking skilled individuals who have mastered basic marketing principles and the latest know-how.

UPES CCE's 2-year MBA (General) specialization in Marketing Management equips students with expertise in creating and executing marketing strategies, performing market research, managing brand identity, and evaluating marketing effectiveness. This programme keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behaviour, and market analysis.

Admission requirements

Important Dates

Application Deadline

30 Jun 2023

Program Duration

2 Years

Starting Month(s)

Sep

Domestic Students

Tuition Fee/year

37,500 INR

Tuition Fee (Out of State)

-

International Students

Tuition Fee/year

-

Other Expenses

-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

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Undergraduate admission varies by course but generally requires 12th standard/senior secondary marks, meeting eligibility criteria and qualifying exam scores like JEE or UPES-DAT.

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UPES offers master’s and PhD programmes covering a wide range of sectors, industries and disciplines. A selection of their courses include: 

UPES also offers several online MBA courses – ideal for students who aren’t able to study at the campus or want the flexibility of balancing their studies with personal and professional commitments.

These include:

MBA in Logistics and Supply Chain Management
MBA in Oil and Gas Management
MBA (General) with a specialisation in Business Analytics
MBA (General) with a specialisation in Marketing Management
MBA (General) with a specialisation in Finance Management
MBA (General) with a specialisation in Human Resource Management

UPES offers and manages a range of funding opportunities for postgraduate students, including MBA scholarships, alumni scholarships, and Fellowships for MTech and MDes programmes.

If you’d like to apply to study a postgraduate programme at UPES, visit their website for further details. International students can also find tailored information about the international application process and student experience at UPES.

Postgraduate admissions vary by course but generally require a relevant bachelor's degree, qualifying exam scores if applicable, academic transcripts, CV, letters of recommendation, and essay/interview.

MBA (General) specialization in Marketing Management

UPES Energy Acres, Dehradun, India

24 monthsProgram duration

30 Jun, 2023Application Deadline

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission requirements

Important Dates

Tuition fee and scholarships

Tuition Fee

Scholarships

Domestic Students

International Students

In this guide you will find:

More programs from the university

Bachelor UG

Master PG

MBA

PHD

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B. Sc. - History & Politics (3+1 years)

B.Des. (Animation and VFX)

B.Des. (Fashion Design)

B.Des. (Game Design)

B.Des. (Graphics & Communication Design)

B.Des. (Interior and Retail Spaces Design)

B.Des. (Product Design)

B.Des. (Transportation and Mobility Design)

B.Des. (User Experience and Interaction Design)

BA / B.Sc. - Dual Specialization - History (3+1 years)

BA / B.Sc. - Dual Specialization - Literature (3+1 years)

Integrated (B.Des) - (M.Des) - (Fashion Design)

Integrated (B.Des) - (M.Des) - (Graphics Design)

Integrated (B.Des) - (M.Des) - (Interaction Design)

Integrated (B.Des) - (M.Des) - (Product Design)

Integrated (B.Des) - (M.Des)- (Transportation and Mobility Design)

Business and Management (6)

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B.Com (Hons) - E-Commerce

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BBA (Aviation Management) - Airport Capacity Management

BBA (Aviation Management) - Travel and Tour Operations

BBA (Digital Business) - Digital Marketing

BBA (Digital Business) - Digital Media Laws

BBA (Foreign Trade) - International Trade Negotiations

BBA (Foreign Trade) - Regional Economic Integration

BBA (General Management)

BBA (Green Energy and Sustainability) - Green Energy Business

BBA (Green Energy and Sustainability) - Sustainable Development

BBA (Logistics Management) - Logistics Management

BBA (Logistics Management) - Service Operations

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BBA (Oil and Gas Marketing) - Petroleum Business

BBA - Finance Management

BBA - Human Resource

BBA - Marketing Management

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Integrated (B.Com (Hons)) - (MBA) - Banking and Insurance

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Integrated (BBA) – (MBA) (Marketing Management)

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Engineering and Technology (6)

B. Sc. (Computer Science) - Cyber Security and Forensics

B. Sc. - (Computer Science) in Data Analytics

B. Sc.- (Computer Science) in Artificial Intelligence / Machine Learning

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